Skyncare provide innovative technology for aesthetics professionals. Run by a core group of highly qualified technical professionals, they came to us when they realised there was a disconnect between the quality of their product and their customer-facing marketing materials.
From logo to exhibition stand
Skyncare had fixed views of what they wanted as they had been hands-on growning their business to this point, but they were prepared to listen. Whilst the logo-form had to be retained and they were keen to work the hexagonal cell structure into it, we felt it more important to add a descriptor under the main logo element to clearly position them in their market sector.
After much discussion, and led by thier strong technical and supportive approach to their clients, the understated ‘Technology for Aesthetics Professionals’ was adopted.
The project then focussed on updating and improving the customer-facing website, exhibition presence and sales materials, some of which is seen below, in preparation for a series of upcoming trade shows.