Beautiful Mother – a unique food brand serving authentic Ethiopian food-on-the-go in Australia.

They came to us with a very strong sense of their beliefs and what they wanted to achieve in their market that would directly challenge the perceived Australian norm of throwing meat on a barbie.

Having adoptive Ethiopian children, their Vegan and Vegetarian food decends directly from their extended Ethiopian family who have educated the business owner in their ways of cooking, and still today provide the spices that flavour their food.

The logo developed organically during discussions, and was quickly worked into a simple functional web presence and other material.



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